One of things that makes speed-dating a unique business (and online dating for that matter), is that the most satisfied customers will not come back. Ideally, everyone would attend a speed-dating event once, meet the person of their dreams, then send us an e-mail to say that they would rather not receive any more speed-dating-related e-mails from us.

On the other hand, someone who never gets matches is not a good thing, as they will become discouraged, not want to attend, and tell people that speed-dating is not effective.

So for a speed-dating company, one would think the perfect customer is one who has a fabulous time at events and enjoys a series of short but fun relationships, then comes back for more.  In other words, you might think that our goals are not aligned with our customers, as most customers want a serious, long term relationship, whereas the speed-dating business owner wants repeat business.

However, the reality is completely different.  When we receive an e-mail from a customer saying they are getting engaged or married to someone they met at our event, it really makes our day, and it's a reminder of exactly why we do what we do, and why we enjoy it.  We forward the e-mail to all our hosts, with a special note to the hosts who ran the event, and the customer gets free passes to give away to a single friend.